ABOUTUS Company overview

History History

1. 1954

   The founder, Shigeru Mari, established Asahi Suisan Kikai Seisakusho in Hyogo-ku, Kobe City, Hyogo Prefecture.

   Recognizing the Japanese penchant for consuming fish, the founder devised a unique machine called the "kasai-ki" (butterfly filleting machine) capable of quickly and efficiently processing large quantities of fish. Prior to this invention, Japan only had machines for processing fish on board ships. As a result, this machine attracted attention from seafood processing facilities nationwide and was widely adopted.

   

2. 1961

   Asahi Suisan Kikai Seisakusho was incorporated as a corporation.

   They sequentially developed and began manufacturing staple products such as the butterfly filleting machine, head cutter, and slicer.

3. 1962

   They obtained utility model patents for the butterfly filleting machine they independently devised.

   The technique of gripping and conveying fish with a belt was a first in Japan, establishing them as pioneers in seafood processing machinery.

   

4. 1967

   They constructed a factory for Asahi Suisan Kikai Seisakusho in Akashi City, Hyogo Prefecture.

   By owning their own factory, they were able to carry out the manufacturing and assembly of machines meticulously by the hands of technicians. Furthermore, they have continued to upgrade their products over time, striving for quality improvement.

   

5. 1972

   Exhibited at the 16th Kobe Trade Design Exhibition.

   Made the inaugural exhibition at the Kobe Trade Design Exhibition in Kobe, which was one of the world's leading trading ports. This led to overseas transactions and reaffirmed the importance of seafood processing machinery as a vital global technology.

   

6. 1985

   Shiro Mari has assumed the position of President and CEO as the second-generation representative director.

   Taking over the founder's vision as the first-generation successor, Masato Norio has assumed the position as the second-generation CEO. Despite Japan's slow progress in adopting machinery, the company's order intake remains strong. A record-high sales volume of 350 units per year has been achieved.

7. 1987

   Expansion of the Akashi factory and a comprehensive renovation have been implemented.

   The factory's premises have been expanded, and new office facilities have been established. Strengthening the infrastructure to enhance production capacity.

   

8. 1989

   The sales department has been spun off into a separate company, establishing Asahi Machinery Corporation.

   To emphasize sales nationwide across Japan, the sales department has been spun off into a separate entity. This restructuring aims to establish a system capable of promptly addressing maintenance needs after the delivery of machinery.

9. 1995

   The head office building located in Hyogo ku, Kobe City, was destroyed due to the Great Hanshin-Awaji Earthquake.

   Having lost the functionality of the Kobe head office due to the disaster, operations continued by relocating to temporary offices for a while. Fortunately, the Akashi factory was spared from the disaster, allowing operations to continue there.

10. 1996

    The head office building damaged by the earthquake is being reconstructed.

    The completely destroyed head office building was reconstructed one year later. Despite the ongoing challenging circumstances, the strong sales performance served as a source of relief.

    

11. 2006

    Following the sudden passing of the second-generation representative,Shiro Mari, Hiroyuki Mari assumed the position of third-generation representative director and president.

    Under the new management structure, the company will strive to promptly identify the needs of the fisheries industry and work on product development. Efforts will be made to enhance the lineup to cover all stages of seafood processing.

12. 2016

    The company will participate in the Seoul International Fisheries & Seafood Expo.

    Due to the increasing demand for overseas transactions in the Asian region, the company decided to participate in the exhibition. The participation proved effective, leading to a steady expansion of overseas sales channels, particularly in South Korea.

    

13. 2019

    Asahi Machinery Corporation, the sales department, and Asahi Fisheries Machinery Manufacturing Co., Ltd., the manufacturing department, have merged.

    With the advancement of internal IT implementation leading to improved operational efficiency, the company is now aiming for further streamlining. As part of this initiative, the manufacturing and sales departments have been unified to better align with the current era. The company is now actively investing in product development to enhance its lineup in line with market demands.

14. 2021

    Congratulations on the 60th anniversary since the establishment of the company!

    We will continue to strive even harder to meet everyone's expectations.